Privacy Policy

POPULAR HOLDINGS LIMITED and its subsidiaries incorporated in Singapore (collectively, 'POPULAR' or 'we') know you care about how your personal information is used and shared. We appreciate the trust that you have with us and are committed to safeguarding your personal information. This policy is about what information we collect, how we use it, who we disclose it to and how you can access, change and remove your personal information.

 

What is personal information

Personal information is any information about you that you have provided to us, or obtained by us in the course of providing any products and services to you. The personal information obtained includes but is not limited to the following:

  • Name
  • Identity card/ birth certificate/ passport details
  • Contact details (including telephone number and email address)
  • Residential address
  • Date of birth
  • Gender
  • Nationality
  • Race
  • Marital status
  • Education background
  • Occupation
  • Income level
  • Name of school currently attending (students only)
  • Parent's name (for student card applicants below the age of 16)
  • Photographs and Videos
  • Personal opinions from feedback and response to survey

 

Where we collect your personal information

  • Membership

In order to process your membership application, create your membership card and provide you with information about our promotions and latest product offerings, we may need your personal information such as name, address, telephone number and email address. We may also collect information such as your marital status, education background, occupation and income level for demographic analysis to help us tailor the product mix of our outlets in Singapore to serve you better.

  • Customer service

In order for our customer service officers to respond to your enquiries promptly, we may need personal information like your name, email address and telephone number.

  • Mailing list

When you register with us to receive updates of our latest products, we may need your personal information such as your address and email address so that we could update you promptly on our latest offerings.

  • Promotional events, contests and lucky draws

When you participate in our promotional events, contests or lucky draws, we may request personal information so that we could identify you upon redemption of your entitlements or prizes. This personal information will only be used in the ways set out in this policy. By providing us with your personal information, you consent to us collecting, using and disclosing your personal information in the manner as described in this policy.

  • Registry at show flats

When you visit our show flats, we may collect your personal information so that we could follow-up with you on the property units that you are interested in and provide you with information of our other developments which may interest you.

  • Digital products and services

We may collect your personal information when you sign up an account with or make purchases through our online education portal. In order to identify you and to process your purchases, we may collect information such as your name, address, email address, telephone number and credit card information.

  • Training courses and Media Production Services

We may collect your personal information when you sign up and attend our training courses or engage our media production services. In order to identify you, we may collect information such as your name, the organisation which you are from, email address and telephone number. Photographs and videos which may include you may be taken during the training courses. These photographs and videos may be used in our training materials and marketing materials.

  • Information we collect automatically

We may collect information about your preferences when you browse our website through the use of 'cookies'. Cookies are identifiers we transfer to your computer through your browser that allow us to recognise your browser and tell us how and when pages in our site are visited. Information like the webpages that you have viewed and your login identity may be collected to improve your browsing experience on our website. However, if you do not like cookies, you may disable this function in your browser's 'Internet Options'.

 

How we use and disclose your personal information

We may use your personal information to contact you for marketing purpose from time to time. This may include mail, email and text messages. We are committed to send you only messages that we believe will interest you such as promotions, special offers and launch of new products. If you do not wish to receive such messages, you may opt out of these marketing messages at any time by calling our membership hotline, emailing us or selecting the unsubscribe link at the bottom of the messages sent to you. Our contact information is summarised in the “Contact information” section below.
We do not sell your personal information to any third party.
We may engage third party service providers to assist us in reaching out to you. In doing so, we will disclose your personal information to these service providers on a need-to-know basis. Access to your personal information will only be provided to them for the purpose of performing such functions. We will require these third party service providers to ensure that the personal information disclosed to them are kept confidential and secured.
When required by law, we may disclose your personal information to the authorities when requested.

 

How we store your personal information

Your personal information is stored in our database. We are committed to providing high level of security and controls to protect your personal information against unauthorised access. Making sure your personal information is secured is very important to us. Your personal information is retained as long as the purpose for which it was collected remains and until it is no longer necessary for legal purpose.
You may access and make amendments to your personal information by logging in to your personal account on our website. It is important to keep your password secured to avoid unauthorised access. Alternatively, you may update your personal information by calling, writing and emailing us using the options provided below.

 

Contact information

POPULAR BOOKSTORE

Membership hotline: +65 6462 9555
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 15 Serangoon North Avenue 5, Singapore 554360
Membership website: http://www.popular.com.sg/popclub

 

EDUCATIONAL PUBLISHING HOUSE

Telephone number: +65 6462 9603
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 15 Serangoon North Avenue 5, Singapore 554360

POPULAR LAND

Telephone number: +65 6462 9500
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 15 Serangoon North Avenue 5, Singapore 554360

POPULAR E-LEARNING

Training and Media Production Services
Telephone number: +65 6462 9500
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 15 Serangoon North Avenue 5, Singapore 554360

Go-easel
Telephone number: +65 6462 9500
Email:This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 15 Serangoon North Avenue 5, Singapore 554360
Website: http://www.go-easel.com.sg/v2/site/login

 

Amendments of POPULAR Privacy Policy

We may amend this privacy policy from time to time and make available the updated policy on our website.

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